Archive for March, 2009

Google’s new Targeting Services – threat or opportunity?

Monday, March 23rd, 2009

Many people ask me what i think about the new interest based ads by Google that have been launched last week. First of all it is important to note that the enourmous success and power that Google has comes from superior technology – not only in search but also for the monetization of search-result pages... »

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Predictive Behavioral Targeting Blog online again!

Monday, March 23rd, 2009

This is the brand new blog about Predictive Behavioral Targeting. It is run by the folks around nugg.ad but we will also invite guest authors and experts to contribute. The blog will bring news and articles around targeting in online marketing with a special focus on predictive targeting technologies. Of course we will also focus on... »

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