Neil Young on Advertising

I just found this excellent piece from Neil Young on Advertising (starting from 0:49*).

“They don’t know that you know what’s on”

How could anyone describe better what Advertising on the Internet has to deliver these days? People learned that the web can listen. Facebook delivers an unparalleled experience of relevance, way better than anything Google ever could and will do. Amazon sells more and more based on recommendations and feedback from users and so do other shops all over the net.

And on the professional side we see a revolution in efficiency and accountability of advertising because we run advertising based on algorithms and platforms that try to figure out what is on and what people might be interested in – adjusting our models and assumptions from click to click.

Basically all what we do is try to act on Youngs statement. We want to create advertising that takes into account that people know what’s on.

*you should also listen to the song, it’s awesome

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This entry was posted on Saturday, July 3rd, 2010 at 11:49 am and is filed under Business/Strategy. You can follow any responses to this entry through the RSS 2.0 feed.