Business/Strategy
Pii2011 – Data Protection As Entrepreneurial Task
Last week I visited Pii2011 in San Jose with our Chief Privacy Officer (aka @horax). Pii2011 is the second of its kind, an exciting conference dedicated to exploring privacy, identity, and innovation. The conference was founded by (among others) Natalie Fonseca (@techpolicy), a well-known technological and political activist from the US. 6 »
Neil Young on Advertising
I just found this excellent piece from Neil Young on Advertising (starting from 0:49*). “They don’t know that you know what’s on” How could anyone describe better what Advertising on the Internet has to deliver these days? People learned that the web can listen. Facebook delivers an unparalleled experience of relevance, way better than... »
Data is Money – and Money is Data
We find ourselves at the beginning of the data economy – at least as far as the Internet and advertising are concerned. An ever-increasing proportion of online display advertising is being controlled by qualified data, target groups are being defined and adjusted by means of measured data and websites are being newly created and... »
The Impact of Predictive Targeting from Top Management Perspective
Targeting is applied science. You can fill bookshelves with knowledge about targeting, different approaches, technologies, strategies, statistics, key performance indicators, procedures, best practices, target groups, click through rates, conversion, media loss, case studies, etc., etc., etc. But, as you already might have experienced: Top managers and decision makers are not interested in all these... »
