Targeting
Open Targeting Platform has been launched
Sometimes you work towards a goal for a long time, indeed sometimes for a very long time. By which I don’t mean “Internet very long” (i.e. 2-3 weeks), but rather a period of months and years. You have the objective in front of you and you follow this path despite numerous obstacles, doubts, various... »
Eric Schmidt explains how search and targeting are related
In the great interview with Eric Schmidt by Charlie Rose he was asked what kind of innovations we will see from Google in the future. As one example Schmidt explained a very interesting service Google is working on – which can be used to explain the relationship between targeting and search. The huge business... »
The Impact of Predictive Targeting from Top Management Perspective
Targeting is applied science. You can fill bookshelves with knowledge about targeting, different approaches, technologies, strategies, statistics, key performance indicators, procedures, best practices, target groups, click through rates, conversion, media loss, case studies, etc., etc., etc. But, as you already might have experienced: Top managers and decision makers are not interested in all these... »
Google’s new Targeting Services – threat or opportunity?
Many people ask me what i think about the new interest based ads by Google that have been launched last week. First of all it is important to note that the enourmous success and power that Google has comes from superior technology – not only in search but also for the monetization of search-result... »
Predictive Behavioral Targeting Blog online again!
This is the brand new blog about Predictive Behavioral Targeting. It is run by the folks around nugg.ad but we will also invite guest authors and experts to contribute. The blog will bring news and articles around targeting in online marketing with a special focus on predictive targeting technologies. Of course we will also... »
