Tag Archive
bluekai
charlie rose
data-economy
eric schmidt
google
identity
Impact of PT
implicit search
innovation
micropayment
pii2011
Predictive Targeting
privacy
RoI Calculation
Targeting
Targeting Vector
Pii2011 – Data Protection As Entrepreneurial Task
Last week I visited Pii2011 in San Jose with our Chief Privacy Officer (aka @horax). Pii2011 is the second of its kind, an exciting conference dedicated to exploring privacy, identity, and innovation. The conference was founded by (among others) Natalie Fonseca (@techpolicy), a well-known technological and political activist from the US. 1 »
Data is Money – and Money is Data
We find ourselves at the beginning of the data economy – at least as far as the Internet and advertising are concerned. An ever-increasing proportion of online display advertising is being controlled by qualified data, target groups are being defined and adjusted by means of measured data and websites are being newly created and... »
